Your new website went live in late August. A migration is the single riskiest event in search, because if the old addresses do not point cleanly at the new ones, years of Google history can disappear overnight.
Yours came through clean. We tested every mapped redirect ourselves rather than taking a checklist's word for it: 14 of 14 pass, every one a single hop to a live page. The domain settles correctly, genuine missing pages return the right code, and the catch-all for the old tour URLs works.
Comparing the four days after launch against the matching four days before: clicks per day up 13.5% and impressions per day up 55.1%. The new site is being shown more, not less.
This was the real risk. All eight of the new answer-focused pages shipped with their planned titles, the wildlife hub is correctly set up so the individual species pages carry the weight, and 17 of the 18 pages in the plan are live. The structure we built the strategy around came through the rebuild intact.
Searches for your own brand name show an average position drop after launch. Our read is that this is transitional noise from the cutover, and a live check still puts you at number 1 on the related terms, but we are flagging it rather than waiting to be asked. We will confirm either way in mid September.
Google now shows an AI answer on 25 of your 55 tracked searches. Nearly half. For a tourism business where people research heavily before booking, that is the shift that matters most, and your ChatGPT referrals more than doubling during the migration month suggests the new content is already being read that way.